SolePower is an energy harvesting company bringing a power generating shoe insert to market. The technology is ideal for powering mobile electronic devices such as cell phones and GPS. Early adopters in the US will be outdoor enthusiasts and SolePower technology has additional applications in the military, developing nations, and other commercial markets.
Time spent with mobile apps exceeds time spent on desktop browsing for first time. Yes, everything is going mobile.App
"The study reveals that social ads performed 52% better than the 4-channel average in delivering such quality users during Q4. In fact, social ads performed better than the average during each quarter of the year."
Once you’ve acquire your new, quality audience don’t forget to be responsive; another Marketing Charts piece looks at how Brands Slow to Respond to Complaints on Social Media suffer.
^^That isn’t what you want the customer to hear, especially if they’re new.
We have a mission to solve problems in the world. That’s very much a part of how we engage with consumers.
Digital transformation? It turns out we are only getting started.
IBM’s advice to the C-Suite of its global client base is to prepare for even more radical transformation and disruption as business shifts from the current customer centric model of the last 25 years towards the ”everyone to…
Sunlight’s new analysis: Why Congress might be more productive - and less partisan - than you think.
The original Netflix prediction algorithm — the one which guessed how much you’d like a movie based on your ratings of other movies — was an amazing piece of computer technology, precisely because it managed to find things you didn’t know that you’d love. More than once I would order a movie based on a high predicted rating, and despite the fact that I would never normally think to watch it — and every time it turned out to be great. The next generation of Netflix personalization, by contrast, ratchets the sophistication down a few dozen notches: at this point, it’s just saying “well, you watched one of these Period Pieces About Royalty Based on Real Life, here’s a bunch more”.
Netflix, then, no longer wants to show me the things I want to watch, and it doesn’t even particularly want to show me the stuff I didn’t know I’d love. Instead, it just wants to feed me more and more and more of the same, drawing mainly from a library of second-tier movies and TV shows, and actually making it surprisingly hard to discover the highest-quality content. It’s a bit like what Pandora would be, if Pandora was severely constrained in the songs it could choose from.
This move is surely great for Netflix’s future profitability, and probably helps explain its resurgent share price. If Netflix can provide half of the service that traditional TV offers, at a tenth of the price, that’s a deal which can go a very long way. But it’s also a service aimed squarely at couch potatoes, not at movie lovers.
…the bulk of the service is decidedly smaller-scale–a low murmur with an occasional celebrity shouting on top of it. In comparative terms, almost nobody on Twitter is somebody: the median Twitter account has a single follower. Among the much smaller subset of accounts that have posted in the last 30 days, the median account has just 61 followers. If you’ve got a thousand followers, you’re at the 96th percentile of active Twitter users.
Via internal work email lists.