Great Example of Branded Entertainment
American’s are subject to at least 5,000 advertising messages per day. As consumer’s attention grows scarce, and as we become wary of traditional advertising, brands need to think outside the box.
Look. Advertising and marketing are increasingly ubiquitous. Instead of fighting this inevitability, let’s just hold these advertisements to a higher level of accountability. You want my attention? Tell me a story. Make me laugh. Make me connect with characters. Then you can have my attention.
Altoids— You’ve got it with these ads.